ZHANHAI GROUP — AboutSINCE 2006 · SHANGHAI
CU
Wood builds the house; together we build the business.

CORPORATE CULTURE

CultureWood Builds Halls, Values Build Us

Culture isn’t a slogan on the wall — it’s the underlying logic of how Zhanhai people think, decide and work together every day.

04/ 07
ResponsibilityOWNERSHIP
InnovationINNOVATION
PerseverancePERSEVERANCE
Truth-seekingSEEKING TRUTH
01

Mission · Vision · Values

MISSION · VISION · VALUES
01MISSION

Explore the beauty of wood
Create beautiful living spaces

Starting from wood and driven by innovation and craftsmanship, we bring its warmth into every corner of life — from home furnishing to architecture, from high-end customisation to the automotive cabin.

02VISION

China’s World-Class
Veneer Decoration Brand

Rooted in China with a global outlook. Quality is our passport and innovation our voice — making Zhanhai a trusted Chinese name in the global veneer industry.

03VALUES

Only a broad earth can carry all things
Only a company that keeps improving can move forward

We build the company on virtue, pursue excellence and put people first — holding every inch of veneer and every process in respect, and answering every trust with outstanding quality.

Responsibility
01Shoulder responsibility, keep promises
Innovation
02Break boundaries, renew ourselves
Perseverance
03Face difficulty head-on, with tenacity
Truth-seeking
04Stay professional, respect common sense
Wood builds the house; together we build the business.
DEVELOPMENT CONCEPT — LIKE TIMBER FORMS A HALL, GENTLEMEN BUILD AN ENTERPRISE
02

Business & Talent

HOW WE RUN, WHOM WE GROW
BUSINESS PHILOSOPHY

Customer first, demand-driven

With the customer at the centre, we look deeply and ahead at their needs, creating value and growing together. We maintain continuous-improvement mechanisms and pursue zero-defect products, applying total quality management with strict control at every step from raw material procurement to finished-goods delivery.

TALENT FORMULA

Character × Ability × Growth

We firmly believe talent is not a cost but the core asset of a multiplier effect. Character is the threshold, ability the weapon and growth the engine — character decides who walks with us, ability decides how fast we move, growth decides how far we go.

03

Recognition & Growth

HONOR & GROWTH
Award typeRewardCriteria
Company-wide commendationAnnounced to the whole companyOutstanding performance and results
Cash bonusCash incentiveAn improvement suggestion adopted with measurable benefit
Salary increaseAnnual salary reviewConsistently excellent performance reviews
PromotionPromotion in roleOutstanding overall performance meeting promotion criteria
Special contributionCertificate + rewardExceptional contribution, or outstanding performance in a critical incident
Employee of the YearAnnual recognitionOutstanding performance across the year

Zhanhai’s view on recognition: we reward not only results, but the values practised behind them.

ONBOARDING
Culture induction + three-level safety training

Culture induction, basic job skills and three-level safety training help new employees start work safely and settle into the culture.

IN-SERVICE TRAINING
Policy, business and professional skills

Training in management systems, business knowledge and professional skills, continuously raising job competence.

SPONSORED EXTERNAL TRAINING
Company-funded, developing key talent

Approved external professional training is funded by the company; certificates count as a reference for internal promotion.

FEEDBACK & COMMUNICATION
Onboarding buddy · level-by-level communication

An onboarding-buddy system, level-by-level communication and exit interviews ensure every employee’s voice is heard.

Do these values resonate?

See who Zhanhai is looking for.

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